Theresa Russo published a Practice Note providing guidance for parties considering entering the alcohol beverage business in New York, particularly at the retail level. This Note provides an overview of the regulatory structure for the manufacturing, wholesale, and retail sale of alcoholic beverages in New York; New York’s three-tier system including manufacturers, wholesalers, and retailers; the control versus non-control models states use to regulate alcoholic beverages; New York’s tied-house rules, New York’s licensing process including types of licenses, qualification and application requirements; ongoing maintenance requirements, notification and approval requirements, New York’s price posting and brand labeling rules, and an overview of advertising and marketing for alcoholic beverages in New York and at the federal level.